Ireland Saunas

Built a comprehensive web application to help people discover outdoor saunas across Ireland. The project served as a practical exploration of programmatic SEO techniques, demonstrating how data-driven content generation can achieve significant organic traffic growth.

Within just one month of launch, the site achieved impressive organic traffic metrics without any link sharing or promotion:

46,000 impressions - High search visibility across Ireland-related sauna queries

408 clicks - Strong click-through rate from search results

653 visitors - Quality organic traffic acquisition

1,585 page views - High user engagement and site exploration

These results demonstrate the effectiveness of programmatic SEO when executed properly, achieving significant organic reach purely through search engine optimization.

The entire application was built in just two days, showcasing the power of modern development tools and strategic architecture decisions:

Database Schema Design: Built a comprehensive schema around data available from Google Places API to ensure rich, structured sauna information.

Admin Panel: Created a custom admin interface to search for saunas around Ireland using Google Places API and efficiently add them to the database.

Dynamic SEO Routes: Implemented strategic Next.js dynamic routes including /county/sauna-name and /top-saunas/county for maximum search visibility.

Server-Side Rendering: Utilized SSR for optimal performance and search engine crawlability.

Automated Sitemap Generation: Built database-driven sitemap generation that automatically creates 160+ pages on build, ensuring all content is discoverable by search engines.

Developed a TikTok slideshow generator for content marketing purposes. While only used for one video, the tool proved effective for creating engaging social media content from the sauna database.

This project conclusively demonstrated that programmatic SEO really works when executed with proper technical foundations and strategic content architecture.

The combination of structured data, dynamic routing, server-side rendering, and comprehensive sitemap generation created a powerful SEO foundation that delivered measurable results within 30 days.